LOVE TAKES SHAPE, AS LAY’S UNVEILS LATEST INNOVATION ‘LAY’S SHAPEZ HEARTIEZ’   Diversifies the brand portfolio with the introduction of first ever heart-shaped potato-based pellet chip from the House of Lay’s in India Introduces its first-e…

1. INTRODUCTION The lychee   (Litchi chinensis Sonn) an important sub-tropical evergreen fruit crop belonging to family Sapindaceae, is believed to have originated in China, where it has been grown in Southern Guangdong state for thousand of y…