First time ever in the history of Bollywood a Blockbuster movie released on youtube. The movie is Produced by Arbaaz Khan and directed by Abhinav Kashyap, 'Dabangg' will be the first Indian blockbuster movie to be released on YouTube in advertisement supported model.
"This initiative marks a major shift in the way movies have been traditionally distributed and opens up a new business opportunity for movie producers and distributors alike," Gautam Anand, director of Content Partnerships (Japan-Asia Pacific) at Google, said in a release.
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