Campus Activewear unveils digital film to launch their exclusive Motomania collection
· Motorsport collection is crafted to cater to the needs of every biking enthusiast who wants to make a statement with their style while also demanding high performance from their footwear.
Mumbai, 24 March 2023: Campus Activewear, India’s largest sports, and athleisure footwear brand, unveils a new brand campaign to announce the launch of its latest collection - Motomania. The new collection is designed to meet the needs of the modern-day biker, who not only demands high performance but also wants to make a statement with their style. The collection features a range of shoes that are not only functional but also fashion-forward, making them a must-have for any biker's wardrobe and adding a touch of style to speed, with their sleek and trendy design.
To celebrate the launch of the collection, Campus Activewear has released a digital film that showcases the shoes’ unique aerodynamic design appropriate for a comfortable yet stylish ride. The film highlights the shoes’ durability, grip, and design, making them the perfect choice for any biker looking for a blend of style and functionality with the theme “Style your Speed”.
Link to the film: https://www.youtube.com/watch?v=bar4E5RI9J0
Speaking about the Motomania collection, Prerna Aggarwal, CMO, Campus Activewear Ltd. said, “We are delighted to launch our exclusive Motomania shoe collection, which is specially designed to cater to the comfort and stylish needs of the modern-day biker. We understand that biking is not just a mode of transportation for our customers but an expression of thrill and rush that the ride gives them, and our new collection is designed to reflect this spirit. Our team has worked tirelessly to create a range of shoes that not only enhances your riding experience but also is fashion-forward, affordable and comfortable for longer usage. We are confident that it will appeal to biking enthusiasts across the country.”
“We believe that every biker deserves footwear that is as reliable as their bike, and our new collection is a testament to this belief.” added Ms. Aggarwal.
The Campus Motomania range of shoes takes its inspiration from racing motors. They're sleek and comfortable, with a rubber outsole that offers high traction and styles modelled after the aerodynamic form of racing motors. The Motomania range perfectly captures the action-packed, thrilling world of motorsport. The shoes are designed to have an anti-skid non-marking sole with toe protect to be long-lasting and offer excellent value for money. Ranged at a price of Rs. 1899, the exclusive range comes in four colours: red, white, black, and navy blue. The designs have several elements e.g. racing tracks, checkered flags etc. which add to the riding experience in the most stylish yet comfortable shoes.
The new motor shoe collection range is now available for purchase on the Campus Shoes website along with Myntra. For more information about the collection or to purchase a pair of shoes, visit Campus shoes’ website at campusshoes.com.
About Campus Activewear Pvt. Ltd.
Campus is India’s largest sports and athleisure footwear brand in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal with his acumen, skill and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘’Campus’’ has emerged as the biggest domestic sports and athleisure footwear brand in India that offers a diverse product portfolio for the entire family. With the changing market dynamics, Campus sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through fashion forward approach. With over 19000+ multi-brand retail stores, over 150+ company’s exclusive outlets, website (campusshoes.com) and amongst one of the top brands available on e-commerce portals, Campus secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition making Campus, an aspirational brand especially for - young adults, everyday performers and fashionistas. Strengthening the brand's leadership position in India, Campus - covering 85 per cent of the total addressable market, recently got listed in May 2022.
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